Why Living Safe?
If you care about your own health, the health of your family, your pets and also the health of our planet and you are looking for trusted, accurate advice and guidance as to how you can be pro-active in creating a healthier, safer, more organic, humane and ethically responsible life then this is why LivingSafe is for you!
If you are vegan or vegetarian and if you suffer from food intolerance’s, or you just want to cut down on preservatives, sugar and gluten then you will love my articles on nutrition and also my selection of low FODMAP, gluten-free, healthy, organic, vegan and vegetarian recipes.
If you want to support cruelty-free, ethical companies and you also want to use healthier, safer, more natural products, but you are uncertain as to which brands are truly cruelty-free and which brands really are all living up to their claims of being 100% natural and safe, then you will find my Shopping Guide, Product Review section and my own online store ‘The Natural Beauty Shop’, to be truly helpful.
As the PR director and campaign, hair & makeup artist for Choose Cruelty Free, I know all too well about the horrors of animal testing of cosmetic products. Also having worked for a well known, natural, baby skin care company, I know all about how hazardous, toxic, chemicals make their way into baby skin and bath care products. So with the arrival of my first child it was only natural for me to want to make sure that the products I used on her, fed her and gave her to play with and sleep in, were safe both for her, cruelty-free and wherever possible safe for the environment too. I took it upon myself to research each and every product before I purchased it, and I was completely amazed at the amount of products out there on the shelves that were marketed for babies, toddlers and children that were anything but safe, never mind being Eco-friendly!
By the time my second child was born in 2010, I had accumulated a staggering amount of information about toxic ingredients, products and other dangers, such as VOC’s (Volatile Organic Compounds) and radiation exposure from electrical devices, such as mobile phones and DECT baby monitors. But I had also found just as much information on finding, using and applying, safer, more natural and healthier alternatives and in March 2011 LivingSafe was launched.
Through my research and through contacting various government bodies, I was shocked and frankly appalled to discover that if a product doesn’t fall under the category of being a ‘food’ grade, or ‘medical’ grade product and if it doesn’t cause ‘immediate’, or ‘obvious’ harm to our health, then it is able to be sold to the unaware consumer.
I created LivingSafe so that I could help and guide others by giving them the information to make informed, safer, healthier and more humane, natural, choices.
It is my hope that people will find my research informative, enlightening and inspiring and that they will use it to help protect not only their own families and pets but also the environment and all living things.
Nicole Groch – Editor/Owner of LivingSafe.com.au